A robust reporting solution that allows you to make data driven decisions and optimize the quality of your digital properties. Adobe Analytics is the supported reporting solution within CANVAS and per the DCOE Analytics team.
Agile refers to iterative, incremental software development methodologies. Agile methodologies emphasize small teams delivering small increments of working software with great frequency while working in close collaboration with the business and adapting to changing requirements.
The points at which responsive websites will “respond” to the size of the device and provide the best possible layout. More specifically, breakpoints are the points where the site layout is altered to fit to the viewport size (mobile, tablet or desktop).
A collaboration tool that allows team to create, organize and discuss work with one another. It is also used as a communication tool for sharing documentation and assets among project teams. CANVAS Site Builder documentation is housed on Confluence.
Groupings of similar types of data or information intended for distribution to end users such as articles or products. Content types are used to drive the overall information architecture strategy for CANVAS
CRM,” or “Consumer Relationship Marketing,” is a set of business processes and technologies used to acquire, retain and enhance consumer relationships in order to increase short-term sales as well as the consumer’s lifetime value. Utilizing this data allows customized and efficient marketing programs through improved targeting, relevancy and the value exchange of online and offline advertising, email, social media, content, offers, loyalty programming and customer service.
Digital Asset Management (DAM) is a cloud-based solution which allows our most valuable marketing assets to be centrally stored, reused and shared, while ensuring our use of brand assets is consistent and corresponding usage rights are managed. DAM allows users to find, discover and explore all of J&J’s creative assets globally.
A regional enablement plan that outlines the key activities, owners, and timelines required to bring EMEA, APAC, LATAM, and NA teams onto the CANVAS platform. The plan includes regional audits, training, environment setup, test & learn initiatives, onboarding of third parties, and migration planning.
An issue management platform that allows Agile teams to easily manage their project tasks, bugs, and more throughout their entire lifecycle. All CANVAS Product Development and Operational tasks are managed using JIRA.
Mobile first identifies the strategy of making decisions on content and layout for the website in mobile format first and then extending it to a desktop site. The strategy enables making tough decisions about the purpose of the site to better suit the mobile audience.
A Marketing Service Provider, or MSP for short, manages and hosts consumer data and can provide the following services on behalf of a brand: strategy, analytics, campaign management and execution, and insights.
Open Solutions, or OS for short, was the term formerly used to refer to the backend of the CANVAS platform. This term has since been deprecated and the term CANVAS now refers to both the backend and frontend of the platform.
A web-based Product Content Management system that will provide internal sales/customer teams and external eRetailers access to a centralized repository of Johnson & Johnson product data, content, and imagery.
Responsible for developing a product vision, working with cross-functional stakeholders to understand business needs that must be supported in that product, ensuring industry standards and UX best practices are incorporated, developing and owning the product roadmap, tracking analytics, and gathering feedback to iterate on the product.
Responsive design refers to the web design paradigm that optimizes based on the view port or screen size used for viewing the website, loosely tied to desktop, tablet, and mobile devices. The responsive page design uses a flexible grid system for layout that is flexible (Fluid) and adapts to deliver the best experience.
The facilitator for any product development team that uses scrum, a rugby analogy for a development methodology that allows a team to self-organize and make changes quickly. The scrum master manages the process for how information is exchanged.
An uninterrupted period of time during which an Agile development team performs work, most commonly one week to one month in length, at the end of which the team delivers “potentially shippable” product. This deliverable can be a new feature or feature set, or the improvement or expansion of an existing feature that was completed in an earlier Sprint.
The document that outlines a set of standards for the website design. It also includes the detailed design specifications around font types, font sizes, spacing and pixel perfect details of the design.
Generated Content which is any form of content or media that was created by users online, often made available via social media websites. Examples of UGC on the CANVAS platform include ratings & reviews and social feeds.
User experience, or UX for short, includes a user’s attitude, behavior towards, and perception of a product or a website. The UX practice refers to evaluating the above and incorporating it during the design process for the product or website.
The name that refers to the layered Photoshop files for the unbranded template pages and components within CANVAS that should be leveraged to create a brand site design using them as the shell or for reference. The PSBs are layered Photoshop files that include global elements on the website that are part of the page level PSDs. PSBs when updated at a global level can then be used to update the PSD templates. The main audience is agency designers. PDF versions are available for other audience who do not use Photoshop.
Wireframes depict the page layout or arrangement of a website’s content. It is the page schematic or skeletal framework and defines the “what” on the page and precedes the visual design that defines the “how” on the website page.