Who owns it?
The Brand Managers will ultimately be responsible for completing the Project Brief document, but all key stakeholders should be involved in reviewing and providing input. Think of the Project Brief as the backbone to your project; it’s crucial!
What do they need to do?
Complete the Project Brief following the guidance of required and optional sections and route for review and approval as necessary for your brand. We’ve suggested the best roles to contribute to each section.
What happens next?
By completing the brief, the team will now have information to develop the scope and project plan, as well as have content direction, page templates and design choices.
See examples of page layouts, features and functionality in CANVAS.
Our demo provides a glimpse of the flexibility of CANVAS and its templates.