Defining the organization and hierarchy of content, or information architecture, is one of the first steps toward creating your CANVAS website. There are a number of things you need to remember when designing the information architecture (IA) of your site. Most importantly, every site should have a clear purpose - whether that’s to sell a product, inform people about a subject, and so forth. The way the information is organized should be directly correlated to what the site’s purpose is. On a site where the end-goal is to get visitors to purchase, the content should be set up in such a way that it funnels visitors toward that goal.The CANVAS sitemap is your starting point towards defining and creating the structure of your website.
The CANVAS sitemap shows each of the major page types available and how those pages should be organized. Your CANVAS site will reflect this same overall information hierarchy but with all of the flexible options you’ve chosen. Start by reviewing the CANVAS sitemap and then you can create your own brand sitemap that follows the same overall organization.