The Healthcare Professional (HCP) feature is added to CANVAS as an app, for the specific brands that are offering a Professional section on their brand site. Registering as a healthcare professional grants a user access to the professional side of your brand site, so that they may take advantage of benefits, offers, information, and product samples related to their respective field.
The CANVAS HCP App provides a unified experience, connecting the Consumer and Professional sides of your brand's site, allowing your users to easily navigate back-and-forth between the two. The Healthcare Professional (HCP) content of your HCP-enabled brand site is accessible via a Healthcare Professionals menu link on the Consumer side of your site. From the Professional side, a corresponding Consumer menu link returns users to your Consumer content.
If you choose, you may configure navigation to gate your HCP content behind authentication; in other words, restrict access to the Professional section to registered healthcare professionals.
Site Administrators can configure the Landing Page of the Professional side of their Site via Page Builder. The base path of your Professional content can be considered your HCP Landing Page. By default, the HCP base path is /hcp, and all HCP content will be nested within this path. When gating is enabled, the HCP Landing Page will still be accessible by non-professional users; however, all pages nested within your HCP base path will be restricted behind Registration.
From the Consumer section of your HCP-enabled brand site, the Professional section is accessible via one of two navigational options:
- A Healthcare Professionals Main Menu item.
- A Healthcare Professionals Utility Menu item.
This is configurable, but by default, navigation between the sections is set to the Global Main Menu navigation. On both the Consumer and Professional sides, the menu item linking to the opposite side is the last item in the menu; this can be customized within the HCP App under HCP Navigation Settings.
The Professional side of your web-site has it’s own Main Menu block, which gives a professional user an acquaintance in the basic site navigation experience. While switching to the Professional side the Main menu items can change in respect to the page content.
Please note that you are also able to change the Main Site Logo to a distinct Professional Brand Logo.
Access the PSD files for your Health Care Professional Template.
View the PDF files for your Health Care Professional Template.
Registering as a Healthcare Professional grants a user access to the professional side of your brand site, so that they may take advantage of benefits, offers, information, and product samples related to their respective field. The Registration Modal used in this process, provides healthcare professionals with a simple form to enter and validate their credentials.
When a user selects to Sign Up (register) on the Professional side of your HCP-enabled site, the registration modal will pop up, equipping healthcare professionals with an easy way to provide their professional credentials (license number) for validation and complete their registration process.
Once registered, healthcare professionals will be able to view and manage their profiles.
Registered Healthcare Professionals can log in using the Log In button on the Professional side of your brand's site.
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Upon Registration of a new healthcare professional, the registrant's professional license number is validated via a licensing validation service, in order to confirm their eligibility and ability to receive samples. Based on results of the license validation, the service will return eligibility status and allow the App to distinguish of the registrant to receive samples.
If the registrant has an invalid license, they are still able to successfully register and take advantage of the professional site content — they will just be unable to order samples. A popup will inform them that they have successfully registered but cannot receive samples, along with a reason as to why (e.g., expired/inactive license number), and an error number.
HCP Sampling provides HCP Brands the ability to accommodate targeted healthcare practitioners, educators and students with Product Samples. Sampling is driven by successful HCP Registration and real-time validation of the registrant to ensure an active professional license, and, thus, eligibility for your brand's samples. Registrants' license validation is checked against specialty/designation, license number and license issuing state/country to determine eligibility.
Within the HCP App, under HCP Sampling Settings page you can customize a number of settings determining how sample products are handled on your brand's site. These settings include:
- Auto-Sampling: Registered/Validated HCPs can receive samples upon initial registration and/or specific Brand Sampling Cycles.
- Selection-Based Sampling: Registered/Validated HCPs can actively engage with the Sample Listing Page on the site, and in traditional e- commerce/cart style experience select desired Samples they want to receive from your brand, based on frequency restrictions you set within the HCP App.
With the HCP App enabled, you can customize a number of settings determining how sample products are handled on your brand's site. These settings include:
- Selection-based (cart) sampling
- Sample Listing Page - Authentication Gating
- Fulfillment Service Integration
- Order Confirmation Email Templates
- Error Messaging/Handling
Access the PSD files for your Sampling Template.
View the PDF files for your Sampling Template